Asics is the perfect combination of technical innovation and urban style. Born in Japan in 1949, Asics has built its reputation in the world of running thanks to cutting-edge technologies and unparalleled comfort. The name itself, an acronym for Anima Sana In Corpore Sano , reflects the brand's mission: to offer products that improve well-being and performance. Today, Asics is much more than a sports brand: it is a true icon of contemporary streetwear, loved by runners, sneakerheads and fashion enthusiasts.
FROM RUNNING TO GLOBAL STREETWEAR, THE RISE OF ASICS
In recent years, Asics has reached a new audience with the success of retro-running models such as the Gel-1130 , Gel-Kayano 14 andGel-NYC , which combine '90s and 2000s silhouettes with a bold and sophisticated color palette. Collaborations with designers and brands such as Kith and Jjjjound have brought Asics to the center of global sneaker culture, making it a must-have for street fashion enthusiasts too. Attention to detail, premium finishes and GEL technology ensure not only a recognizable style, but also all-day comfort.
THE HERITAGE STYLE OF ASICS SNEAKERS
Within the Asics collection, the Onitsuka Tiger line plays a prominent role, a true tribute to the origins of the brand. Founded in 1949 in Japan, Onitsuka Tiger is the historic heart of Asics, famous for its vintage silhouettes inspired by athletics and reinterpreted in a lifestyle key. The iconic Mexico 66 combines essential lines, premium materials and retro details that evoke the sports culture of the '60s and '70s. Perfect for those looking for sneakers with a clean design but with a strong personality, the Onitsuka Tiger represent a refined and transversal choice, capable of combining Japanese heritage and an urban style.